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Brenden Rice

#2Brenden Rice

WR·USC·2023

Brenden Rice is a Red Zone Weapon WR for USC. Brenden's 2023 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 50 plays — a elite rate for the WR.

What projects, and what doesn't · WRs · held out 2019-2025

How well one season predicts the next, measured on seasons the model never trained on. 1.00 would be perfectly predictable; 0.00 means last year told us nothing.

  • Usage share (volume)0.47
    Beats guessing the WR average by 16%. n=6,302 WR seasons
  • EPA per play (efficiency)0.09
    Not projectable — we do not forecast this. n=5,767 WR seasons
  • Total EPA (value)0.45
    Beats guessing the WR average by 12%. n=5,767 WR seasons

Across all positions, usage carries year to year at 0.47 and efficiency at 0.07. So Brenden Rice's projection is a projection of opportunity — how much of the offense he runs through. How well he converts it is something this model does not claim to know a year in advance, and the number above is why.

2023 Production

Receiving
45 Receptions791 Rec yards12 Rec TD17.6 Yards/rec

Performance Analysis · 2023 · vs WR peers

  • Efficiency100
  • Volume21
  • Explosiveness71
  • Consistency76
  • Pass-Down100
Player type
Red Zone Weapon WR

Goes from good to great inside the 20 — high TD conversion on limited looks makes this receiver a scoring machine.

Red zone targetHigh TD rateSize/catch radius advantage
Peer percentiles
Opponent-adjusted EPA (WEPA/play)100th %ile · elite
Game-to-game consistency76th %ile · above avg
Key findings
  • Top-10% efficiency among WRs — elite opponent-adjusted EPA rate.
  • Limited usage share suggests a rotational or specialist role.
  • High game-to-game consistency — reliable floor each week.
  • 11 high-impact games (EPA/play > 0.4) this season — elite ceiling.
  • Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
  • Production faded as the season progressed — 1.32 EPA/play decline from first to second half.
  • Peak game: 6.08 EPA/play in Wk 2 vs Stanford (SP+ -12).

NIL Market Tier· 2023

On3 valuation ↗
Elite

Top-3 player at position nationally. Collective + national brand deals.

Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.

Game Log · box score + EPA, week by week

+6.0806.08Wk 1 vs Nevada: +1.13 EPA/play1Wk 2 vs Stanford: +6.08 EPA/play2Wk 4 vs Arizona State: +1.47 EPA/play4Wk 5 vs Colorado: +2.32 EPA/play5Wk 6 vs Arizona: +1.78 EPA/play6Wk 7 vs Notre Dame: +2.31 EPA/play7Wk 8 vs Utah: +0.46 EPA/play8Wk 9 vs California: +0.46 EPA/play9Wk 10 vs Washington: +0.59 EPA/play10Wk 11 vs Oregon: +1.68 EPA/play11Wk 12 vs UCLA: +1.89 EPA/play12
EPA per play · x-axis: weekabove 0 = added points · below = lost
WkOpponentResultOpp SP+RecRec YdsAvgRec TDLongEPA/play
0vsSan José StateW56-28-3.411212.0112
1vsNevadaW66-14-22.033712.31161.13
2vsStanfordW56-10-11.917575.01756.08
4@Arizona StateW42-28-11.3713319.02431.47
5@ColoradoW48-41-4.958116.22262.32
6vsArizonaW43-4114.149624.00531.78
7@Notre DameL20-4820.12189.01112.31
8vsUtahL32-348.55346.80120.46
9@CaliforniaW50-49-0.123316.51220.46
10vsWashingtonL42-5216.424422.01250.59
11@OregonL27-3626.258116.21371.68
12vsUCLAL20-389.7814718.41741.89

Usage & Situational · Pro

Snap-share proxy
Overall
7.3%
Passing plays
12.2%
Rushing plays
0.4%
Standard downs
6.3%
Passing downs
9.8%
EPA by down type
Standard downs
1.16
Passing downs
2.02
Pass / Rush EPA
1.52 / 1.02

Usage = share of team plays (CFBD has no true snap counts).

EPA = expected points added (opponent-adjusted). NIL estimates are model-based ranges, not reported deals. Data: CollegeFootballData. Not betting advice.