#5Cartevious Norton

RB·Iowa State·2023

Cartevious Norton is a Committee Back for Iowa State. Cartevious's 2023 season ranks in the 0th percentile nationally by opponent-adjusted EPA per play across 88 plays — a developing rate for the RB.

What projects, and what doesn't · RBs · held out 2019-2025

How well one season predicts the next, measured on seasons the model never trained on. 1.00 would be perfectly predictable; 0.00 means last year told us nothing.

Usage share (volume)0.52
Beats guessing the RB average by 18%. n=4,219 RB seasons
EPA per play (efficiency)0.10
Not projectable — we do not forecast this. n=3,575 RB seasons
Total EPA (value)0.41
Beats guessing the RB average by 9%. n=3,575 RB seasons

Across all positions, usage carries year to year at 0.47 and efficiency at 0.07. So Cartevious Norton's projection is a projection of opportunity — how much of the offense he runs through. How well he converts it is something this model does not claim to know a year in advance, and the number above is why.

2023 Production

Rushing

343 Rush yards3 Rush TD87 Carries3.9 Yards/carry

Receiving

3 Receptions20 Rec yards0 Rec TD6.7 Yards/rec

Performance Analysis · 2023 · vs RB peers

Efficiency0
Volume38
Explosiveness18
Consistency0
Receiving12

Player type

Committee Back

Part of a rotation — contributes in a complementary role and keeps the featured back fresh.

Rotational roleSituational use

Peer percentiles

Opponent-adjusted EPA (WEPA/play)0th %ile · below avg

Game-to-game consistency0th %ile · below avg

Key findings

▸Below-average efficiency vs RB peers — value comes through volume, not per-play impact.
▸High game-to-game variance — boom-or-bust profile.
▸Strong second-half surge — EPA/play improved 0.32 from the first to second half of the season.
▸Peak game: 0.36 EPA/play in Wk 9 vs Baylor (SP+ -8).

NIL Market Tier· 2023

On3 valuation ↗

Contributor

Rotational contributor. Smaller collective or local deals.

Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.

Game Log · box score + EPA, week by week

EPA per play · x-axis: weekabove 0 = added points · below = lost

Wk	Opponent	Result	Opp SP+	Car	Rush Yds	Avg	Rush TD	Rec	Rec Yds	Rec TD	EPA/play
1	vsNorthern Iowa	W30-9	—	11	49	4.5	0	—	—	—	0.10
2	vsIowa	L13-20	5.8	21	59	2.8	0	—	—	—	-0.27
3	@Ohio	L7-10	-1.6	9	15	1.7	0	—	—	—	-0.53
4	vsOklahoma State	W34-27	6.7	2	3	1.5	0	—	—	—	-0.56
5	@Oklahoma	L20-50	15.0	2	17	8.5	0	—	—	—	0.04
6	vsTCU	W27-14	7.9	10	47	4.7	0	—	—	—	0.12
7	@Cincinnati	W30-10	-6.8	6	28	4.7	0	—	—	—	0.14
9	@Baylor	W30-18	-8.3	10	58	5.8	2	1	7	0	0.36
10	vsKansas	L21-28	9.9	7	23	3.3	0	2	13	0	0.07
11	@BYU	W45-13	-3.3	6	42	7.0	1	—	—	—	0.25
12	vsTexas	L16-26	23.2	3	2	0.7	0	—	—	—	-0.46

Usage & Situational · Pro

Snap-share proxy

Overall

13.4%

Passing plays

0.9%

Rushing plays

26.3%

Standard downs

15.6%

Passing downs

9.7%

EPA by down type

Standard downs: -0.06
Passing downs: -0.03
Pass / Rush EPA: 0.81 / -0.08

Usage = share of team plays (CFBD has no true snap counts).